Roles & Responsibilities:
▪ Building the brand as a leader in the Fintech industry in the Kingdom of Bahrain
▪ Setting the Marketing strategy and PR strategy and operational plan of the company
▪ Setting up the communication channels and social media platforms
▪ Hands on experience and to digital marketing and use of social media
▪ Developing the communication material and brand elements
▪ Developing the features and user experience of the e-wallet and mobile application
▪ Optimizing the user experience for existing products and services
▪ Setting up a communication channel with the merchants’ network
▪ Ensure consumer voice is heard to products, sales, operations, and executive management
▪ Build, coach, and lead marketing dept.
▪ Market segmentation, and identifying niche verticals
▪ Customer retention plans, and customer engagement.
▪ CAC responsibility.
▪ Responsible for marketing campaign ROI
▪ Ability to analyse consumer behaviour
▪ Ability to use analytical solutions to track user experience.
▪ Design and manage the loyalty program.
Qualifications & Skills:
▪ 6 to 10 years’ experience
▪ BSc in Marketing or Business Administration
▪ Time management skills and planning skills
▪ Ability to build rapport
▪ Worked in service industry with high subscriber growth targets
▪ At least 1-3 years of experience motivating and leading teams
▪ Experienced in digital products and mobile app marketing
▪ Ability to structure and scope complex problems and apply a range of analytical tools to
develop solutions
▪ Excellent end-to-end problem-solving skills and ability to prioritize issues and analysis